I make local businesses easier to find on Google.

My name is Usman Asif. I am a Local SEO and Google Business Profile specialist, and for most of my working life that has been the only thing I do.

Portrait of Usman Asif, Local SEO and Google Business Profile specialist.
150+ Projects completed 8,000+ Hours of hands-on work Top Rated Plus on Upwork 100% Job Success

150+ projects and 8,000+ hours, all pointed at one narrow problem.

Those totals cover everything: time in an agency, freelance engagements, and long-running direct relationships with business owners. They are not a single platform's statistics and they are not one busy year restated.

Agency work taught me volume and process — how to run the same diagnostic across dozens of accounts and spot the pattern quickly. Direct client work taught me the part that matters more: that a locksmith does not care about average position, they care about whether the phone rang on Saturday night. Both perspectives end up in how I run an engagement.

Most of my clients are in the United States. That includes single-location service businesses, multi-location brands, and marketing agencies who need a Local SEO specialist behind their own brand.

How I actually work

Four habits that shape every engagement, more than any particular tactic does.

  1. 01

    Diagnose before prescribing

    I do not send a proposal before I have looked. The audit comes first, and sometimes the honest finding is that the problem is not Local SEO at all.

  2. 02

    Fix foundations first

    Optimization applied over a wrong category or a duplicate listing produces movement that does not hold. The unglamorous work goes first, in sequence.

  3. 03

    Measure where customers are

    Rankings checked from the office are close to meaningless. Geo-grid scans across the service area are the baseline for every account I run.

  4. 04

    Say what did not work

    Every account has a month where something goes sideways. Reporting it is not weakness — it is the only way the next decision is made on real information.

Narrow on purpose

There is a version of this job where you offer everything: ads, social, email, branding, web design. I have deliberately not built that. Local search is deep enough on its own, and it changes often enough that keeping up with it is a full-time occupation.

Core focus

  • Google Business Profile optimization and management
  • Local SEO management for single-location businesses
  • Multi-location Local SEO

Supporting capabilities

  • Google Maps and Map Pack optimization
  • Citation building and cleanup
  • NAP consistency
  • Review strategy and responses
  • Local keyword research
  • Service and location page SEO
  • Internal linking
  • Technical SEO cleanup
  • Geo-grid rank tracking
  • Search Console analysis
  • Local SEO reporting
  • Agency and white-label delivery

A report that only contains good news is not a report

Local SEO attracts a lot of confident storytelling. It is easy to crop a screenshot, restate a 75% increase as a multiple, or report only the metric that happened to move. I have decided not to work that way, and the case studies on this site are built accordingly.

One of the Search Console exports published there shows average position getting worse while clicks more than doubled. That is not a mistake and it is not hidden — it is what happens when a site starts ranking for a much wider set of queries, and understanding it is more useful to a business owner than a tidier chart would be.

What a monthly report contains

  • Geo-grid comparisons against the previous period
  • Local Pack positions for priority keywords
  • Search Console performance, period against period
  • A short written summary: what moved, what did not, what changes next

Lahore, Pakistan — working with US businesses

I am based in Lahore and work remotely with businesses and agencies across the United States. I am not going to bury that at the bottom of a page: you should know who you are hiring and where they are before you send a single email.

In practice the time difference is a scheduling detail rather than a problem. I keep overlapping hours with US business days for calls and urgent items, respond to email within one working day, and run engagements on a written cadence — monthly reports, documented change logs, and a clear record of what was done and when — so nothing depends on catching me at a particular moment.

I have worked this way with US clients for years, on both direct engagements and white-label delivery for agencies. The clients I have kept longest are the ones where communication was organized enough that the distance stopped being a factor.

Get in Touch

Tell me what is not working

Send me the business, the website and the areas you serve. I will look at where you stand today and reply by email with what I find.

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